Hirschmann GmbH becomes Carl Hirschmann GmbH
The new brand Carl Hirschmann is the expression of the brand values and based on the unique company’s roots. The new claim “the precision benchmark“ expresses with confidence what Carl Hirschmann stands for!
Confusion and a profile that does not do justice to the performance - that was too often the feedback from customers, staff and applicants. Hirschmann in Fluorn-Winzeln is one of the best “Hidden Champions“. “That was the reason for our decision to completely rework the corporate identity of our company“ explains Rainer Harter, managing director and CTO. The new name Carl Hirschmann is the expression of the company’s distinctiveness. “We never produced antennas”, smiles Rainer Harter.
The brand is a new interpretation anda tribute to the birth of the company in Stuttgart in 1957, which was founded by “Carl Hirschmann“. Since 1961, the company is located in Fluorn-Winzeln, Germany.
“Today we go back to our roots“, says Andreas Jesek, managing director and CFO of the company. “As one of the top innovative companies in Germany, which is deeply rooted in the region and down-to-earth, we needed a unique name which would create a high degree of recognition all over the world: Carl Hirschmann!“
Carl Hirschmann develops and produces spherical bearings and rod ends, rotary tables, and clamping systems. Spherical bearings and rod ends from Carl Hirschmann are always used to meet the highest quality requirements for racing, rallye and GT cars, or in aerospace, just to name a few. The rotary tables and clamping systems allow precise and highly efficient workpiece machining on EDM, milling, turning, laser and measuring systems.
All products are high precision and are developed and manufactured based on customer requirements. The emphasis to be the worldleader with our developments can be found in our new motto “the precision benchmark in bearings, indexing and clamping solutions.“ This is our commitment to our worldwide current and potential customers who have special applications requiring special solutions.
“The users of our unique technological products set the bar over which we have to jump. In the style of a high jumper, we make sure we clear the bar versus coming up short.” describes Rainer Harter regarding the daily challenges which occur. “It is our own driving force to give our best, and manufacture highest precision for which Carl Hirschmann is known for by its customers and suppliers.“
On June 30th, 2019 another very successful business year of Carl Hirschmann ended and the timing was goodto make this change. Sales increased to more than 29 million Euro, the company is ready for the future.
Welcome to Carl Hirschmann!
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